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iViA Identity

iVia es una escuela de Estados Unidos, creada para capacitar talentos en innovación, fundada por tres instituciones: Beacon Health System, Whirpool Corporation y la University of Notre Dame. El concepto fue la innovación, viéndola  como un camino no lineal, un camino que debe explorarse de arriba a abajo. El punto, inicio de todo, es el elemento que va transformándose en su camino en cada una de las letras de la marca. Tres puntos crean cada letra, tres son los colores de la marca y tres son las instituciones que la fundaron. Por ello la identidad gira entorno a esas tres características, con lo cual se consigue una identidad sólida, moderna y colorida, separando así a iVia de su competencia.

iVia is a United States school, created for people who want to develop their innovation talent. This school is founded by three institutions: Beacon Health System, Whirpool Corporation and the University of Notre Dame. The concept of the identity was –obviusly- the innovation, seeing it as a non-linear path, a path that must be explored from top to bottom. The point, beginning of everything, is the element that is becoming its way in each of the letters of the mark. Three dots create each letter, three are the colors of the mark and three are the institutions that founded it. This is why identity turn around these three characteristics, which provides a solid, modern and colorful identity, thus separating iVia from its competitors.

Client — Beacon Health System + Whirpool Corporation + University of Notre Dame

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